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Our Story

NOOD is more than a brand. It is a movement to normalize breast education and empower women through information. We design innovative and inclusive solutions for ALL women, regardless of size and skin tone. Our goal is to help you embrace yourself and celebrate being comfortable in your own skin. 

how it all started...

We originally started as Nudwear in 2012 and have always specialized in delivering innovative and premium bra alternatives, including braless, backless and strapless solutions. As a customer first and customer orientated business we listen to our customers and take every feedback and criticism to heart.  After hearing from thousands of customers, we heard the same complaints over and over again: nothing in the market, including our adhesive bras, provided the desired lift or support for larger bust sizes. 

We knew that we had to solve this problem and went back to the drawing board. After three years of research, development and design, countless setbacks and then Covid... we have finally launched the new face of Nudwear under NOOD and debuted the Game Changer Lift & Shape Bra. It is the first adhesive bra of its kind that is sustainable, breathable, sweat-proof, and most importantly, provides lift and support for breasts of ALL sizes. 

Our mission is to continue innovating and developing solutions that help real women thrive and master their daily lives.

 a few words from our founder 

“NOOD was founded on a belief that we, as women, deserved better. That just because something hadn’t been done, it didn’t mean that it wasn’t possible to create something better. Despite setback after setback and challenges that seemed insurmountable at the time, the fact that you are reading this is testament to that you can achieve anything if you believe in yourself. From the bottom of our hearts, we thank you for being here. 

Our ambitions are farther reaching than our products. As a 100% women founded and owned company, we are dreamers and hope to inspire other woman to believe in themselves. Our first initiative being BoobzHQ, a movement to normalize breast education and empower woman through information. Our goal is to help you embrace yourself for the powerhouses that you are and celebrate being confident in your own skin. We are so excited to share this journey with you!”

- Astrid Unwalla


Sustainability is at the heart of what we do here at NOOD. We wanted to define sustainability in our own way, according to these fundamentals:
Is it kind to your body? Is it kind to others?
Is it kind to the planet?
Throughout our entire design process, we’ve kept these questions at the heart of it all. Each and every product we make, to even the smallest details on our packaging, we aim to be kind.

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